Sunday, June 11, 2006

Apple logo

The old Apple inverted rainbow logo (1976-1998) said a lot and I've had a sticker on my door, desk or car since 1991, which was when I first got a Mac for my own use. The logo, according to the head of Apple France, signifies the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn't dream of a more appropriate logo: lust, knowledge, hope, and anarchy.

Over the years I've seen queer Apple users come up with interesting variations, such as enclosing the rainbow apple within a pink triangle, or superimposing it on the biangle.

Unfortunately Apple replaced the rainbow Apple logo with a solid-coloured one around the time they launched Jaguar (Mac OS X) in 1998.

The old rainbow stickers are a prized commodity, and there's at least one instance of a car being broken into to steal the sticker .

Mac aficionados go to great extents to recreate the old inv-rainbow logo.


Wild Reeds said...

Hey cool machi!
Lovely blog.

Anonymous said...

I guess people could use such logo to recognize each others among mac users.